NewsWhip is a technology that helps the world’s leading publishers and brands predict and understand the stories that will engage their audiences. Paul initially launched NewsWhip in 2011 to “find the most interesting stories in the world”. It quickly became a go-to tool for journalists at top US and UK publishers. Today, NewsWhip has over 450 customers in over 30 countries globally, and is used by thousands of journalists, marketers and communicators each day.